New boost for businesses of color in the Deep South

Minority-owned businesses in the U.S. have been hit especially hard by the pandemic. One company is partnering with seven cities and nine historically Black colleges and universities to ease the pain in a region characterized by poverty and racial economic disparities. 

Rogelio V. Solis/AP
Bill Bynum, the CEO of Hope Enterprise Corporation, speaks at a forum on rural policy at Mississippi Valley State University, Feb. 12, 2019. The new partnerships he has forged to support minority-owned businesses are "needed now more than ever," he said.

Small minority-owned businesses have often struggled to gain access to capital and other tools to grow, a challenge made more daunting by the economic upheaval of the coronavirus pandemic. But a new effort announced Tuesday aims to address those disparities in pockets of the nation long gripped by poverty.

Hope Enterprise Corporation, which runs a Jackson, Mississippi-based credit union that specializes in lending and other financial services for underserved communities, is partnering with seven cities and nine historically Black colleges and universities (HBCUs) to launch the “Deep South Economic Mobility Collaborative.” The Goldman Sachs 10,000 Small Businesses initiative is providing up to $130 million to the endeavor, which will be available to clients in Louisiana, Mississippi, Alabama, Arkansas, and Tennessee.

It’s estimated that well over 100,000 small businesses in the United States have failed since the COVID-19 pandemic began, with underserved communities struck especially hard. Many struggling companies were unable to get loans, including newly formed businesses and those whose financial records didn’t meet bank requirements.

“We’ve seen businesses close in record numbers, particularly small businesses, mom and pop businesses, those owned by people of color,” said Bill Bynum, CEO of Hope Enterprise Corporation, speaking exclusively to The Associated Press ahead of the launch. “We think right now the resources that we have and the partnerships that we can bring to bear with cities and with anchor institutions like HBCUs is needed now more than ever.”

The collaborative is something like a “one-stop shop for business support,” said Mr. Bynum.

Participating small business owners can access capital provided by Goldman and take online classes offered through Goldman’s 10,000 Small Businesses Initiative. Other resources include small business development centers offered by some HBCUs and procurement and contracting programs in certain cities, Mr. Bynum said.

Any business owner in the five states can apply, but the program aims especially to help minority-owned businesses in a region that has struggled to address deep poverty and racial economic disparities.

Hope gave out nearly 3,000 loans in the Deep South in the first round of lending of the Paycheck Protection Program (PPP), a key federal effort to help businesses hurt by the economic closures arising from the pandemic.

Chris Johnson, owner of The Barber Club Shop LLC in a New Orleans suburb, was one of them. After spending a frustrating two hours on hold with a major bank only to get disconnected, he reached out to Hope and got a live person immediately.

He was told that he didn’t qualify at that time because he was the sole proprietor without any employees. But the Hope employee took his name and email and contacted him later when the guidelines changed. He applied and received a loan, enabling him to stay open.

A June study by University of California, Santa Cruz economist Robert Fairlie showed that while 22% of businesses nationwide closed in the immediate onslaught of the pandemic, the situation was far worse for minority-owned businesses: 41% of Black-owned businesses and 32% of Latino-owned businesses closed. When later data showed a business rebound, minority-owned businesses were slower to reopen.

An analysis by The Associated Press in December also found that it took longer for minority owned businesses to obtain funding through the PPP.

Margaret Anadu, Goldman Sachs managing director and head of the company's Urban Investment Group, said the collaborative aims to tap Hope’s expertise and experience in a region that has suffered economically. Ms. Anadu said the goal is very focused: “Let’s get capital to Black-owned businesses in the Deep South where there is some significant distress and do it with our public sector leaders and the best mission driven lender in that region.”

The project aims to help small businesses not just survive the immediate loss of revenue but figure out how to adapt their economic models for the long haul, Ms. Anadu said. For example, how do they create an e-commerce portal or develop better social media strategies?

Jackson, Mississippi, is one of the cities taking part in the collaborative. Mayor Chokwe Lumumba said a lot of the businesses in the city where 85% of the residents are Black suffer from lack of access to capital. Many of the business owners are skilled at their craft but don’t always have the financial education or resources they need to grow.

“Part of my goal in supporting minority businesses is the expectation that if we can create the hole and they run through it then ... they hire and support those people from the community which gave birth to them,” the mayor said.

This story was reported by The Associated Press. 

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