Be Kind, Please Rewind: Oregon boasts last Blockbuster on Earth
All corporate-owned Blockbusters shuttered after the business belly-upped in 2010. The success of the last store of its kind in Oregon has thrived on Gen X nostalgia with its ailing dot-matrix printer and computer system run on floppy disks.
| Bend, Ore.
There are challenges that come with running the last Blockbuster Video on the planet.
The computer system must be rebooted using floppy disks that only the general manager – a solid member of Gen X – knows how to use. The dot-matrix printer broke, so employees write out membership cards by hand. And the store's business transactions are backed up on a reel-to-reel tape that can't be replaced because Radio Shack went out of business.
Yet none of that has kept this humble franchise in a Oregon strip mall from thriving as the advent of on-demand movie streaming laid waste all around it. When a Blockbuster in Australia shuts its doors for the last time on March 31, the Bend store will be the only one left on Earth.
"It's pure stubbornness, for one. We didn't want to give in," said general manager Sandi Harding, who has worked at the franchise for 15 years and receives a lot of the credit for keeping it alive well past its expiration date. "We did everything we could to cut costs and keep ourselves relevant."
The store was once one of five Blockbusters owned by the same couple, Ken and Debbie Tisher, in three central Oregon towns. But by last year, the Bend franchise was the last local Blockbuster standing.
A tight budget meant no money to update the surviving store. That's paying off now with a nostalgia factor that stops first-time visitors of a certain age in their tracks: the popcorn ceilings, low fluorescent lighting, wire metal video racks, and the ubiquitous yellow-and-blue ticket stub logo that was a cultural touchstone for a generation.
"Most people, I think, when they think about renting videos – if they're the right age – they don't remember the movie that they went to pick, but they remember who they went with and that freedom of walking the aisles," said Zeke Kamm, a local resident who is making a documentary about the store called "The Last Blockbuster" with a friend.
"In a lot of towns, the Blockbuster was the only place that was open past nine o'clock, and a lot of them stayed open until midnight, so kids who weren't hoodlums would come here and look at movies and fall in love with movies."
The Bend store had eight years under its belt as a local video store before it converted to a Blockbuster in 2000, a time when this high desert city was still a sleepy community with a small-town feel to match.
Customers kept coming back, drawn by special touches like staff recommendations, a "wish list" for videos to add to the rental selection, and even home delivery for a few special customers who couldn't drive in. Dozens of local teens have worked there over the years.
Then, in 2010, Blockbuster declared bankruptcy, and by 2014, all corporate-owned stores had shuttered. That left locally owned franchises to fend for themselves, and one by one, they closed.
When stores in Anchorage and Fairbanks, Alaska, shut down last summer – barely outlasting a Redmond, Oregon, store – Bend's Blockbuster was the only U.S. location left.
Tourists started stopping by to snap selfies, and business picked up. Ms. Harding ordered up blue-and-yellow sweat shirts, T-shirts, cups, magnets, bumper stickers, hats, and stocking caps from local vendors emblazoned with the words "The Last Blockbuster in America," and they flew off the shelves.
Then, this month, she got a phone call: The world's only other Blockbuster, in Perth, Australia, would soon close its doors. A new T-shirt order went out – this time with the slogan "The Last Blockbuster on the Planet" – and the store is already getting a new wave of selfie-snapping visitors from as far away as Europe and Asia.
On a recent weekday, Michael Trovato of Melbourne, Australia, stopped by while visiting his twin sister in Bend.
After posing for a photo, Mr. Trovato said he misses a time when choosing a movie meant browsing hundreds of titles and asking a video clerk for insight instead of letting a movie-streaming service recommend one for him based on a computer algorithm.
"I miss quite a bit being able to walk into a Blockbuster or CD store and have that social experience and see people looking at stuff and talking to people," Mr. Trovato said. "It's something you don't get from the slick presentation of a music service or, you know, from the Internet."
The Bend store doesn't seem to be in danger of closing anytime soon.
Its newfound fame has been a shot in the arm, and customers stream in to buy $40 sweat shirts, $20 T-shirts, and even $15 yellow-and-blue beanies hand-knit by Ms. Harding herself. The store pays Dish Network for the right to use the Blockbuster logo and has several years left on its lease.
People regularly send the store boxes of old VHS tapes and DVDs. They also donate Blockbuster memorabilia: a corporate jean jacket, key chains, and old membership cards.
Employees always send a thank-you note, store manager Dan Montgomery said.
Recently, Ms. Harding has noticed another type of customer that's giving her hope: a new generation of kids dragged in by their nostalgic parents who later leave happy, holding stacks of rented movies and piles of candy.
Jerry Gilless and his wife, Elizabeth, brought their two kids, John and Ellen, and watched with a smile as the siblings bounced from row to row, grabbing "Peter Pan" and "The Lion King" and surveying dinosaur cartoons.
"How could we not stop? It's the last one," said Mr. Gilless, of their detour to the store while on vacation from Memphis, Tennessee. "They need to see that not everything's on the iPad."
This story was reported by The Associated Press.