Performing at the Super Bowl halftime show has returned a mix-bag of results for the artists featured in regards to increased album sales.
The general rule of thumb: The bigger the artist, the less return on downloads and CD sales he or she will see. However, the Super Bowl Halftime Show offers a unique marketing opportunity that could put Katy Perry among the highest grossing artists for the upcoming year.
According to an article from Forbes, Perry will enjoy more sponsorships and can charge higher concert prices as a result of her increased exposure from the Super Bowl. This past year she was the 23rd highest-grossing artist, pulling in just over $40 million, according to Forbes and she can expect to make even more in 2015.
Last year, after Bruno Mars played at the Super Bowl halftime show, his album "Unorthodox Jukebox" experienced a surge in sales, which could be attributed to his dynamic performance. According to Billboard, the album was only selling 9,000 and 11,000 units a week in the period between the post-Christmas shopping fatigue and the Super Bowl, which is generally a slow sales period.
Forbes reported that Mars' album sales shot up 160 percent after he played at the Super Bowl and the increased exposure and sponsorships put him at 12th on the Forbes list, grossing $60 million in 2014. Perry has already had big sponsors in the past like Pepsi, Wal-Mart, and Staples but playing at the Super Bowl now allows Perry to ask them for more money, according to Forbes.
Mars' halftime performance was considered by many to be the biggest stage he had played on up to that point, and in the week after the Super Bowl, "Unorthodox Jukebox" sold 81,000 copies, the Billboard story reported. This overnight explosion of a album sales is something Perry would love to replicate but she may find that more difficult because Perry is a far more established star.
Perry's 2010 "Teenage Dream" produced seven No. 1 hits for Billboard's dance/club genre, according to a separate report from Billboard becoming only the first album ever to do so. Her last studio album was 2013's "Prism" and as of January 2014, it has sold over one million copies in 11 months on sale, according to Billboard.
Perry's post Super Bowl album return may resemble more of Beyonce's album sales following her performance the 2013 Super Bowl in New Orleans. Beyonce was another well-established pop artist and she only experienced a modest jump in sales following her halftime show. The Billboard story reported that Beyonce's "4" album had been selling roughly 1,500 units a week in the time period leading up the the Super Bowl but after the her performance the album was selling 4,000 to 7,000 units a week.