Pet training may currently be associated with the negative underworld of pit bulls and greyhounds, but that's quickly changing. Many dog-training facilities already offer exercise-oriented classes for pets, and "human" fitness clubs are also starting to offer pet-friendly classes as well. The fitness industry is even giving new meaning to the yoga pose "downward facing dog"—there are now yoga classes for owners and their pets.
In addition, the wearable fitness-tracker market is also extending its reach to pets. Whistle, a device that attaches to an animal's collar and is otherwise known as Fitbit for dogs, measures information such as steps taken and calories burned. "The idea is to offer pet owners and vets data that they "have never seen before," said Ben Jacobs, Whistle's CEO.