Chain: Dairy Queen
The clamor for healthier options from the fast-food industry has a long tradition. Occasionally, a chain will oblige. But that doesn’t mean that the public will eat them, necessarily.
The Dairy Queen Breeze was conceived as a healthier version of the popular Blizzard ice cream treat, made with frozen yogurt instead of ice cream. It plodded along for about a decade before DQ pulled the plug; the chain claimed that demand for the product was so low that the frozen yogurt often went bad before it could be sold.