Anthony Davis eyebrows licensed: 5 strange pro sports trademarks

Anthony Davis, the presumed first overall pick of the 2012 NBA Draft, has trademarked his famed unibrow and phrases like "Fear the brow" and "raise the brow." 2012 has been  a big year for sports trademarks. Here are 5 of the best.

5. “Three-peat” - Pat Riley

  • close
    Miami Heat president and "three-peat" trademark holder Pat Riley, left, and Juwan Howard celebrate after Game 5 of the NBA finals basketball series against the Oklahoma City Thunder last week in Miami.
    Lynne Sladky/AP
    View Caption
  • About video ads
    View Caption

Every time a team wins three uninterrupted titles and wants to commemorate that achievement in t-shirt form, Pat Riley gets paid. The NBA coaching great registered the trademark for “three-peat” and its less formal sibling, “3-peat,” in 1988, when his Los Angeles Lakers had won two NBA championships in a row and were gunning for a third. The Lakers ultimately lost in the finals, but Michael Jordan’s Chicago Bulls achieved the three-peat a few years later, in 1993 . Riley pocketed an estimated $300,000 from royalties when the NBA used  “Three-peat” on subsequent Bulls championship merchandise. He also cashed in on the 1998 Bulls three-peat, as well as triple title runs by the New York Yankees and the Los Angeles Lakers.  Riley is now president of the Miami Heat, who were recently crowned NBA champions. With any luck, Riley could be celebrating (and cashing in on) a three-peat of his own in a few years.  

5 of 5