Anthony Davis eyebrows licensed: 5 strange pro sports trademarks

Anthony Davis, the presumed first overall pick of the 2012 NBA Draft, has trademarked his famed unibrow and phrases like "Fear the brow" and "raise the brow." 2012 has been  a big year for sports trademarks. Here are 5 of the best.

3. "Linsanity" - Jeremy Lin

Andrew Innerarity/Reuters/File
New York Knicks' Jeremy Lin, owner of the term "Linsanity," dribbles the ball as Miami Heat's Norris Cole defends during their NBA basketball game in Miami in this February 2012 file photo.

Jeremy Lin and his marketing team laid official claim to "Linsanity" a mere five games into the point guard’s improbable run with the New York Knicks, according to The New York Times. It was fast, but he wasn’t the first. All manner of “Linsanity” merchandise, from t-shirts to coffee mugs, started cropping up within a week of the point guard's explosion onto the NBA scene, and at least five other parties filed “Linsanity” trademark requests around the same time. Lin, the first Asian-American to play in the NBA, also has “Linsanity” trademark requests pending in China, Taiwan, and Hong Kong, where he is enormously popular. 

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

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