Top 5 books to turn your high-tech innovation into a successful business

2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Photo illustration / Design Pics / Newscom
Entrepreneurs meet to discuss business. The book, "Business Model Generation," outlines how to create a successful business plan.

By Alexander Osterwalder and Yves Pigneur (Wiley, 288 pp.)

Speaking of myths, one that needs to be permanently eradicated is the notion that a business plan is the ticket to a successful venture. It is not. Learning how to develop a sound business model is the ticket to a better chance for success. Osterwalder and Pigneur's book captures the process of developing a business model more clearly than any other book published. It has changed how many of us approach teaching entrepreneurship.

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