Coloring résumés with action verbs can make a résumé stand out. Use verbs that draw positive attention to your performance – words like “administered,” “examined,” “innovated,” and “strengthened,” recommends the career center of the University of California at Los Angeles. (For suggested verbs from its career guide, see pages 6-7 of this pdf.
“Career counselors have always talked about keywords and power verbs as an important part of résumé building,” says Kathy Sims, director of the UCLA career center.
Don’t use keywords artificially, but as an honest representation of your abilities, she advises.