New Jersey bookstore will drop their prices along with the temperature

New Jersey's Clinton Book Shop is offering Match the Temperature Discount Days. Customers will receive a discount based on the day's temperature – for example, 20 degrees equals 20 percent off.

Julio Cortez/AP
A patch of snow covers the ground as the sun sets over the parking area at Liberty State Park in Jersey City, N.J.

One New Jersey bookstore is turning the frigid temperatures into deals for their customers.

According to industry newsletter Shelf Awareness, Clinton Book Shop in Clinton, N.J. has started Match the Temperature Discount Days for 2015, offering customers yet another reason to hope for higher thermometer readings. January 8 was the kick-off day. Customers who mentioned the program on the 8th received the temperature number as a percentage off from their book – one percent for each degree. 

[Editor's note: The original version of this article misstated the day on which the promotion was held.

Bookstore staff wrote on Facebook that the Match the Temperature promotion will be celebrated over multiple days, so Clinton-area customers should keep an eye out. If they can unwrap their scarves enough to see, that is.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to New Jersey bookstore will drop their prices along with the temperature
Read this article in
QR Code to Subscription page
Start your subscription today