One New Jersey bookstore is turning the frigid temperatures into deals for their customers.
According to industry newsletter Shelf Awareness, Clinton Book Shop in Clinton, N.J. has started Match the Temperature Discount Days for 2015, offering customers yet another reason to hope for higher thermometer readings. January 8 was the kick-off day. Customers who mentioned the program on the 8th received the temperature number as a percentage off from their book – one percent for each degree.
[Editor's note: The original version of this article misstated the day on which the promotion was held.]
Bookstore staff wrote on Facebook that the Match the Temperature promotion will be celebrated over multiple days, so Clinton-area customers should keep an eye out. If they can unwrap their scarves enough to see, that is.