Publishers, libraries poke fun at the cold

The publisher Consortium Books posts its own video of hot water being tossed in the air in frigid weather, while a library recommends keeping a book at hand when it's cold outside.

Seth Perlman/AP
U.S. Postal Service letter carrier Jamie Jasmon delivers the mail in Springfield, Ill.

As much of the US shivers through the polar vortex currently causing plunging temperatures, many have taken to YouTube to conduct experiments and demonstrations of just how cold it is, including throwing hot water in the air and watching it freeze.

As a friendly nudge at these videos, staff members at the publisher Consortium Books, based in chilly Minneapolis, Minn., ventured outside to demonstrate that their catalog can still be read in cold weather. The temperature, according to the video, was -20 degrees at the time and Consortium Books titled the video “-20 Makes Lovely Reading Weather.”

“We’re just going to demonstrate that even in this cold temperature that a print catalog can still be read in these conditions,” one unnamed staff member tells the camera.

After he carefully tosses it to the other staff member, he notes, “It didn’t freeze.”

The second staff member then carefully reads aloud an entry from the Consortium catalog. 

Check out the lively take on print’s viability in cold weather.

It also reminded us of the photo of a sign posted on the website of New York's Queens Library, which suggests: "Cold? Come check out a book! You'll still be cold, but you'll have a book."

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to Publishers, libraries poke fun at the cold
Read this article in
QR Code to Subscription page
Start your subscription today