AJ Mass is a New York City native who became the first person to serve as the New York Mets’ mascot, Mr. Met, since the team retired the baseball-headed mascot in the 1960s. Mass served as Mr. Met through the 1997 season.
“The majority of prominent mascots in the world of professional sports come from the world of Major League Baseball. In fact, a 2012 Forbes report on a survey done to determine America’s favorite sports mascots based on ‘awareness, likability, and breakthrough (how easily consumers recognize the mascots’ affiliation to their teams)’ had seven representatives from MLB in the top ten. I’m proud to say that Mr. Met led the pack at No. 1 overall.
“The results are not all that surprising. After all, baseball teams play practically every day over a six-month period and there’s a rotating pool of fans who buy tickets for one or two of a team’s eighty-one home games over the course of a season. Compare that to the NFL, where teams typically play a grand total of ten home games – if you include two preseason dates – and potentially less than that if one of their scheduled home dates is replaced with a trip to London, Mexico City, or Toronto in the league’s constant attempts to internationalize the sport.”