It's J.Lo's world. I'm tired of living in it.

On my drive to work, the conversation on the radio inevitably turned to Jennifer Lopez, or J. Lo, as we have all come to know her. The D.J. jokingly threatened to sit in another room: "I don't want to hear another word about J. Lo and [her fiancé] Ben Affleck! Can we talk about something else?"

They would be hard-pressed, considering that she's everywhere.

J. Lo's new movie "Maid in Manhattan," opens in theaters today; her new album is in stores. She's on the covers of Bazaar, GQ, and Parade. You can't even jump in the car and hide from her. Billboards advertising her perfume, "Glow," feature J. Lo wrapped in a sheer white cloth. Then there's her L.A.-based restaurant and her clothing line.

It's enough to make a body feel as beaten into submission as Billy Campbell at the end of "Enough."

As recently as 1997, I was impressed with the little-known Lopez in "Selena," her leading-role debut. Next came "Out of Sight" with George Clooney. Now here's an actress who chooses smart and edgy film roles.

But then she started popping up (and popping out) everywhere - in mediocre films, music videos, magazines, prime-time TV (to announce marriage No. 3 before divorce No. 2 is even final).

No one questions her business sense. But with her toe in so many ventures (and her face on so many billboards) she runs a real risk of exhausting even her most ardent fans. Remember the Spice Girls?

The J. Lo. juggernaut isn't showing signs of slowing anytime soon. A prime-time special is in the works for February, a tour is scheduled for April, and a custom-made videogame, "Jen Saves Ben," has J. Lo rescuing Ben from kidnappers. Too bad there isn't a videogame that rescues us from J. Lo.