Socially responsible shopping

This holiday season, many time-crunched Americans are shopping with a cause in mind, says a new study.

Strategic-marketing firm Cone Inc., in Boston, reports that 68 percent of American shoppers polled will purchase a product in which a percentage of the price is donated to a cause. That's up 33 percent from 1997.

This type of shopping ranks second among the most popular ways of giving. The others accrording to Cone: donating personal belongings (82 percent), writing a check (53 percent), volunteering (41 percent), and attending a fund-raiser (31 percent).

Companies are catching on to this growing trend, by providing consumers with more opportunities to participate in cause initiatives.

Here are some examples:

*JCPenney will contribute $2 from each "A Very Rudolph Christmas" CD it sells to enhance after-school programs nationwide.

*Through Dec. 31, Chase Manhattan Bank will contribute 10 cents for every purchase made with a Chase credit card, up to a maximum of $500,000, to select children's charities.

*Sears donates proceeds from every purchase made with a Sears Card during the holidays to Gilda's Club, a cancer-support group.

(c) Copyright 1999. The Christian Science Publishing Society

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.