A New Musketeer

While the theater world argues over color-blind casting - using black actors in Shakespeare, for example - the advertising world adds color to reflect a diverse audience of consumers. Sometimes this simply means not thoughtlessly making all faces white in a commercial representing everyday scenes. Here the line between realism and tokenism can be blurred. Sometimes ads with black characters, for instance, are made for markets of black customers.

Lately there's a healthy trend toward diversity in ads directed at the general market. For example, one of Alexander Dumas's 19th-century Three Musketeers has become black in humorous ads for 3 Musketeers candy bars. Dumas, whose grandmother was black, might enjoy the fun. We all look forward to days when diversity is taken for granted.

You've read  of  free articles. Subscribe to continue.
QR Code to A New Musketeer
Read this article in
QR Code to Subscription page
Start your subscription today