For many companies, what you put on your salad is more than just dressing. Retail sales of salad dressing reached $1.96 billion in 1990, up 7 percent from the year before, according to a study by Packaged Facts, a New York research firm. The gain was led by the pourable segment, which expanded at an 11 percent rate, while spoonable, refrigerated, and dry-mix grew at a slower pace. Pourables are by far the largest segment, with $1.26 billion in sales.

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