In short (2)

Wow! Or, rather, WOWO! This is the name of the Fort Wayne, Ind., radio station that is due some kind of exclamation for a $10,000 nudge to creating jobs. It offers this amount of free advertising to any new employer who adds 20 jobs or to any present employer who adds 50.

Of course, to create that many jobs would be an ad in itself, just as WOWO's announcement might be taken as an advertisement for WOWO. But there are better and worse ways to draw attention, and we offer a free wow for creating the better ones.