Confidence of US Consumers dips and consumer magazine sales ease

The nation's 200 leading consumer magazines recorded a 0.3 percent drop in average total paid circulation, to 252.8 million, for the first six months of 1981, according to the Gallagher Report. A survey by the newsletter finds that the decline results from a 4 percent drop in single-copy sales to 82.5 million, which represents 32.7 percent of total paid circulation. Subscription sales for the leading 200 consumer titles advanced 1.6 percent for the period, to 170.2 million.

of 5 stories this month > Get unlimited stories
You've read 5 of 5 free stories

Only $1 for your first month.

Get unlimited Monitor journalism.