Long a master at marketing its product, the National Football League is now going after young fans. At the Super Bowl, plans were announced for an "NFL SuperPro Club," geared to girls and boys 8 to 14. For $6, members receive an ID card, iron-on transfer, NFL trivia book, newsletters, and poster. Another inducement, aimed at encouraging loyal NFL watching, is a standings board on which up-to-date division standings can be kept.
Recognizing that soccer may emerge as a popular spectator attraction, that NFL ticket prices discourage bringing the family, and that many stadiums are nearly filled with season ticket holders, the NFL knows it must take steps to nurture a new generation of fans. The SuperPro cl ub is just such a step.