Inside Report (6)

Decaffeinated colas may put new zing into the soft drink industry. Royal Crown Bottling Company is selling its new cola, RC-100, in over 50 markets in a few large US cities. RC advertises the drink as 100 percent caffeine-free, 100 percent sugar-free, and with a 100 percent "delicious cola taste."

RC's big rivals are watching to see if the caffeine-free cola finds its "viable niche" in an increasing consumer demand for decaffeinated beverages.m

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...