Topic: Velveeta Cheese
Kraft Foods' net income rose 13 percent in the company's fist earnings report following a recent split from its snack division. Kraft Foods is looking to redefine itself following the loss of glamorous brands including Oreo, Cadbury, and Nabisco.
Kraft spinoff of its global snack operation will mean that brands including Oreo and Nabisco will be under a new label called Mondelez International Inc. The North American grocery division will carry the Kraft name after the Kraft spinoff and include Velveeta, Miracle Whip and Oscar Mayer.
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