Topic: Tim Harford
A famous experiment, published in 2000, points to something called the Paradox of Choice: more choices lead to lower overall sales. That makes no sense in the narrow rationality often used in economic models, and some evidence suggests it might not actually be true.
Both thought-provoking and laugh-out-loud funny, 'Chasing Rainbows' proposes fighting climate change through globalization and freer markets, not government interventions like cap-and-trade.
12/04/2010 09:45 am