Topic: The Ad Age Group

The end of the free Internet?

Asking online users to pay for content hasn't worked so far, but iPads and smart phones may change their minds about the free Internet.

Talking about whose generation?

Experts say there are now four different 'generations' in the workplace at once, but 'cohorts' may be a better term for these groups.

For Accenture, breaking up with Tiger Woods is hard to do

Corporate consultancy Accenture announced Sunday that it is dumping Tiger Woods, but it has bound its image so closely to Woods that it even put him on its stationery.

Can you really advertise for a search engine? Ask Bing.

Horizon highlights – New media/News media edition

Are comic books really at risk?

New ads: battle of the brands

More companies go negative to grab consumers. Why it might backfire.

How Earth Day became … so everyday

At 38, an activist event has become an occasion for noting widespread practices – and for eyeing new concerns.

How Earth Day became … so everyday

At 38, an activist event has become an occasion for noting widespread practices – and for eyeing new concerns.