The tooth fairy is one of the least commercialized family traditions. Now 'The Real Tooth Faires LLC' brings what one expert calls "an amalgam of the worst trends in the toy industry ... every known money-making ploy in a pseudo-sweet ambiance ... full of gender stereotyping and sexualization.'
Experts say the more creatively children play, the less lucrative it is for toy makers. They advocate returning to the games kids no longer play.
Today's short route to celebrity: flaunting children as accessories.