Chick-fil-A used to be known for chicken sandwiches and waffle fries. Now, say marketing and branding experts, it will be known for the COO's comments on gay marriage. For how long is the question.
Chick-fil-A president's comments on 'biblical definition' of family create firestorm among gay marriage supporters and opponents. Boston mayor wants to keep Chick-fil-A out of his city.