Throughout his political career, Mitt Romney has relied on the ability to ignore past platforms and start fresh from campaign to campaign. But in the video age, the past is harder to erase.
A group of CEOs is launching a two-week lobbying and media blitz on corporate taxes, keyed to the fact that on April 1, Japan will officially lower its corporate tax rate.
A Romney aide said that for the fall campaign, the candidate could hit the reset button, making the comparison to how the toy works. But the Romney Etch A Sketch comment may not be remembered for long.
To win the nomination, Rick Santorum needs 69 percent of the remaining delegates. Even a brokered convention may be elusive. After Louisiana on Saturday, the road ahead looks tough.
Mitt Romney rivals have had their fun with senior aide Eric Fehrnstrom's Etch-A-Sketch comment about appealing to moderates in the fall, but the jokes don't really undermine his strong position.