Topic: Online Advertising

Google to split stock to preserve control

The split will take the form of an issue of new, non-voting shares after Google reported increased earnings in its first quarter.

Facebook, already rich off online ads, gears up for mobile adverts

More than half of Facebook users access the social network through a mobile device. And now Facebook could be close to rolling out a mobile advertising initiative. 

Super Bowl tickets, package for sale? Caveat emptor.

Super Bowl tickets, travel packages should be treated with caution, Massachusetts officials warn New England Patriot fans. Advisory says fans should buy Super Bowl tickets only from licensed resellers.

Google takes aim at a new target: Amazon Prime

Google is reportedly considering launching an e-commerce site with features similar to Amazon Prime, according to a new report. 

Smokin'! What's up with that Herman Cain aide with the cigarette?

In a Herman Cain Web ad on YouTube, his chief of staff, Mark Block, speaks urgently to the camera before taking a drag on a cigarette. Is there anything to this other than just being provocative?

Google's 16 biggest purchases, and how they worked out

Google's $12.5 billion purchase of Motorola will be its biggest acquisition ever -- more than four times the size of DoubleClick, the previous leader.

But over the last decade, Google has been one of the biggest -- and most successful -- acquirers in the tech industry, and owes a lot of its success to these smart buys.

Its core search advertising platform and most of its biggest new businesses, including Android, YouTube, and display advertising, all come from other companies.

Join us as we count down Google's top 16 acquisitions by value and show what happened to them.

MySpace finally sold for some $35 million

MySpace, a struggling competitor to Facebook, is bought by ad network Specific Media. The $30 million to $40 million price for MySpace is less than what News Corp. had hoped to sell it for.

Online advertising cluttering online TV

Online advertising for online TV used to be rare. Now online advertising is flourishing on Web-streamed TV shows.

Google Offers vs. Groupon? Nah! Real rival to online coupons is bulletin board.

Google is considering a big move into online coupons with Google Offers. But its biggest rival isn't Groupon. It's the bulletin boards in the library and bank lobby, full of local ads.

Google's online-ad and Android sales outperform Wall Street expectations

Google's 3Q report proved Wall Street wrong in their below average expectations for Android and online-ad sales.

Online coupons: Four ways you can save money online

Online coupons are shaking up the advertising industry, according to a new report from Borrell Associates. The local ad research and consulting firm in Williamsburg, Va., forecasts the online coupons business will grow almost 14 percent in 2011, reaching $9.1 billion. That's still small compared with an overall ad market forecast at $238.6 billion. But its fast growth portends big changes in the way you get your coupons and, ultimately, how you shop. Here are four strategies to take advantage now of the expected flurry of online coupons:

FTC clears Google purchase of mobile ad service AdMob

Google's $750 million purchase of Admob strengthens the firm's dominance of web advertising.

Apple iPad: Online media's holy grail?

The high level of interactivity found in the Apple iPad could be a boon for advertising – and could encourage content providers to start charging for content.

News media: huge cuts set to continue, study suggests

The news media have not been able to parlay new opportunities online into significant revenues, leaving the industry still searching for a way to survive in a new news environment.

Bing saw 16 percent increase in unique users since launch, Microsoft says

On the same day Microsoft launched its revamped Bing Maps, a Microsoft exec said traffic to Bing was growing steadily.

Bing benefits from increased retailer spending

On the eve of Black Friday, the retail sector has increased spending on ads featured by Microsoft's Bing search engine.

A block for those annoying online ads

A new way to only see ads on the sites you support.

With search, size matters, says Microsoft

Microsoft sees size as search answer in Yahoo deal.

Microsoft goes after click-fraud clan

For newspapers, more bad news: Online ad revenue is plummeting

Google poised to sell ebook adverts. Will reading ever be the same again?

Google polishes Chrome, Microsoft calls foul

Horizon highlights – 'How'd they do that?' edition

YouTube to McCain: No DMCA pass for you.

Microsoft: We’ll pay you to search