The reconciliation marked by the deal signed 10 years ago today gets a $71 million boost.
The official news agency provides all coverage for print and TV, while censors closely monitor the Web.
Unrest in Tibet has revealed a generational fault line that is likely to sharpen as Olympics near.
The Tibetan leader in exile must balance his stature as a monk with the very temporal demands of politics.
Tibetans have protested in both countries, which have long accepted Tibetan refugees but restricted their political activities.