Topic: Marketing

What do women voters want? In a word: jobs.

Swing women voters put the economy and jobs at the top of their list of concerns, a new report shows. Presumptive GOP nominee Mitt Romney has been closing the gender gap.

Newly knighted, Apple design chief hints at mystery product

Jonathan Ive, the design chief at Apple, told a reporter that his current work – still a mystery – trumps everything that has come before. 

Donald Driver wins 'Dancing with the Stars.' Five lessons you can learn.

Donald Driver was crowned "Dancing with the Stars" champion Tuesday night. Over the 14 seasons of "Dancing with the Stars," many contestants have talked about the life-transforming benefits of ballroom dancing, including weight loss, increased self-confidence, a sense of pride in accomplishing something they’ve never done before, and, importantly, joy. Here are five business lessons the ballroom world has to offer everyone.

Would you buy a ticket to a private, inflatable space station? (+video)

SpaceX and Bigelow Aerospace are joining efforts to offer trips to a privately owned orbital habitat. 

New home sales drop 7.1 percent

New home sales fell a steep 7.1 percent in March but rose 7.5 percent above last year's level.

How to sell a house? Five reasons to auction it.

In locales across the United States, home auctions are taking place with increasing frequency. Real estate companies are opening auction divisions; agents are attending auction school to learn how to sell a house in a new way. In its first six weeks of operation, our auction portal received more than 1,000 visits from across the US and 29 nations. Two-thirds of the visitors who completed our survey had not yet listed their home with a real estate agent, meaning they were thinking of auction as their first option. These homeowners aren't in foreclosure; they're simply looking into this alternative sales method to find out if auction is right for them. Here are five benefits of auctioning your home: 

Kids’ shoe stores: Boys are superheroes and girls are princesses

Kids' shoe stores can be an interesting look into the minds of today's marketers, who continue to promote the 'Frailty Myth' through advertising that urges girls to be pretty princesses, and boys to be tough superheroes.

How 'The Hunger Games' scored a marketing win

Lionsgate took a number of huge marketing risks with 'The Hunger Games,' including a March opening. They paid off with the biggest box-office debut outside of the summer season.

New home sales down in February

New residential home sales dropped 1.57 percent since January but rose 11.4 percent  above the level seen in February of last year.

'Harry Potter' e-book, audio pre-sales: delayed

Pre-sales to school and public libraries of 'Harry Potter' e-books and audio have been temporarily suspended.

Wendy's beats Burger King for No. 2 spot

Wendy's beats Burger King to take the runner-up spot for US hamburger chains after No. 1 McDonald's. While Wendy's beats Burger King in terms of restaurant sales, Burger King remains No. 2 in terms of corporate revenue and number of restaurants.  

10 best cities to buy short sale homes

Foreclosures are tough: Homeowners lose their houses and ruin their credit, while banks get stuck with vacant, deteriorating real estate for months before selling it at a considerable loss. Increasingly, banks are finding another way: the short sale. Instead of waiting to foreclose, a bank preemptively sells a home at a deep discount and closes out the underwater mortgage, even if the house sells for less than the value of the mortgage. The result: Homeowners shed their mortgage debt, and banks unload properties more quickly and inexpensively. Here are the Top 10 metropolitan areas with the biggest average discounts on these pre-foreclosure homes, according to online foreclosure marketplace RealtyTrac. Can you guess which city is No. 1?

Pi Day: five fun facts about 3.14

March 14, or 3.14, is Pi Day. Get it? Pi Day celebrates all things related to the mathematical constant that measures the ratio of a circle's circumference to its diameter. Here are five things you should know about π. 

'Project X': 5 famous found-footage movies

'Project X,' a found-footage teen movie, is performing strongly at the box office – here are 5 of the most well-known movies of the genre

Chevy Volt: Why is production being halted?

Even though expectations were high for the Chevy Volt this year, things aren’t looking all that electrifying for the vehicle right now. High gas prices might change that.

Facebook reveals plans for mobile ads

Watch out – your phone may no longer be safe from Facebook advertisers.

New home sales drop but show signs of recovery

The US Census Department's monthly New Residential Home Sales Report for January showed a monthly decline,  with sales dropping 0.97 percent  since December but rising 3.55 percent above the level seen in January 2011.

Bullish on jobs? These 10 cities are.

Our list of the 10 metro areas that saw the most job growth in 2011 might surprise you.

Electric cars: 'Plug-ins' look for spark in 2012

Automakers in 2012 will launch 13 plug-in vehicles, running on electricity alone all or most of the time. This is the year that will tell whether the electric car market has a roaring liftoff or a slow-rolling start, analysts say.

Facebook, already rich off online ads, gears up for mobile adverts

More than half of Facebook users access the social network through a mobile device. And now Facebook could be close to rolling out a mobile advertising initiative. 

Clint Eastwood in Top 6 Super Bowl 2012 car commercials (+video)

Sure, the New York Giants won the 2012 Super Bowl. But who won the battle of the Super Bowl car commercials?  NBC says advertisers paid an average of $3.5 million for a 30-second spot in this year's Super Bowl. Last year, Volkswagon was the biggest crowd pleaser with their Darth Vader "The Force" ad which got millions of views online before it debuted on TV. This year, the early favorite was Ferris Bueller (aka Matthew Broderick) hawking a Honda. But Chrysler's Halftime in America ad, starring Clint Eastwood, is what everyone is talking about now. Here's one viewer's take on the Top 6 Super Bowl car commercials for 2012. Which is your favorite?

Ferris Bueller lands in Top 5 Super Bowl car ads of 2012 (+ video)

The Super Bowl is way more than a football game. It's a coming out party for the year's most creative and humorous ads. Here's one viewer's take on the Top 5 Super Bowl car ads for 2012. What's your favorite - Bueller, The Bark Side, or another?

Five vital tips to succeed in college

Many college students spent their winter break with friends and family, and are returning to campus more committed and energized. But far too many others are not. Unsuccessful students may be contemplating taking a break from school or dropping out altogether.

Academic ability, while important, is only part of the picture when it comes to being successful in college. Jasmine Stirling, chief marketing officer at InsideTrack, which offers technology-enabled student coaching services, suggests five resolutions to help any college student be more successful.

New home sales up, but still depressed

New home sales in November rose 1.6 percent for the month and are up nearly 10 percent for the year. But new home sales are far below pre-recession levels. 

At the retail store, a long line of questions at checkout

Retail stores are increasingly barraging their customers with questions. It's marketing for them. Is it good for you?