Topic: Mark Penn

Editor's Blog To each his own niche

Mass-market campaigning is as passe as mass-market retailing. Politicians and pollsters increasingly slice and dice the electorate into demographic niches and tailor their messages to narrow groups of voters. Who are the 'soccer moms' of 2012?

Rebecca Traister talks about “Big Girls Don’t Cry: The Election that Changed Everything for American Women”

Rebecca Traister found many of the gender conversations during the 2008 elections painful but necessary.

In 2012 presidential election, Clinton vs. Palin?

Given President Obama's continuing troubles, the 2012 election could feature a Republican such as Sarah Palin going up against a different Democrat – Hillary Rodham Clinton.

Loyalty on display with Carville’s fundraising pitch for Hillary

The highs and lows of Sarah Palin's first interview

Opinion: Barack Obama: American enough

His life epitomizes the American dream. Now he has to show that he's 'one of us.'

From mistakes, Clinton has learned, adjusted

She stresses her experience, especially as first lady, as her chief qualification to be president. Her career includes both accomplishments and missteps.

Opinion: Why Colombia deserves U.S. help

A trade pact is the best way to lower human rights abuses.

Colombia trade pact may fall prey to November elections

Bush sends the free-trade agreement to Congress, but stiff opposition could derail it.

USA

Clinton down, but not out of running

She needs to win nearly all the remaining contests, analysts say, and persuade superdelegates that she has a better chance than Obama of beating John McCain.

Clinton's road to nomination gets steeper

With revote plans nixed in Florida and Michigan, pressure is on for an acceptable solution.

Can Clinton slow Obama-mentum?

She faces heavy pressure in Texas and Ohio primaries.

The Monitor's View: The 'women's vote' and Clinton

Will affirmative voting lead to the first woman president? Look for an answer in the exit polls.

Women's crossover votes for Clinton will surprise GOP

Clinton strategist Mark Penn says swing voters hold the key to '08 success.