Mass-market campaigning is as passe as mass-market retailing. Politicians and pollsters increasingly slice and dice the electorate into demographic niches and tailor their messages to narrow groups of voters. Who are the 'soccer moms' of 2012?
Rebecca Traister found many of the gender conversations during the 2008 elections painful but necessary.
She stresses her experience, especially as first lady, as her chief qualification to be president. Her career includes both accomplishments and missteps.