Even the NFL, accustomed to hoopla from Super Bowl teams' home towns, must be a little taken aback by the pre-game buildup in New Orleans. As for copyrights to 'Who Dat?', the locals gave NFL the smackdown.
At the Super Bowl, the Saints will serve as ambassadors and symbols of a city reborn.
The Saints' run to the Super Bowl has come to symbolize New Orleans' post-Katrina revival. The result has been a party not seen for generations – even in the city that calls Mardi Gras home.
A new novel offers an impassioned take on life in New Orleans in the wake of Katrina.