Topic: Landor Associates

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  • J.C. Penney apology: We erred. Come back (+video)

    J.C. Penney apology comes in the form of an ad, conceding that its recent changes alienated its main clientele. After the J.C. Penney apology, will customers return? 

  • Pizza Hut 'free pizza' stunt could spoil presidential debate

    Pizza Hut is offering a lifetime supply of free pizza – or a $15,600 check– to anyone who asks, 'sausage or pepperoni' to President Obama or Mitt Romney during their live Town Hall-style debate next Tuesday. The Pizza Hut stunt threatens to irritate viewers who have serious concerns about issues like the economy and healthcare. 

  • Pop-Tarts Sushi fuels Pop-Tarts mania at flagship store

    Pop-Tarts Sushi fuels Pop-Tarts mania at flagship store

    Pop-Tarts Sushi, T-shirts, and customization abound at Pop-Tarts World, a store with more than 3,000 square feet dedicated to toaster pastries.

  • How green is that product?

    How green is that product?

    An increasing number of consumers want ‘green’ products for their homes. How to determine which ones are and which ones claim to be but aren’t?