Conan O'Brien, appeared on television Sunday night for the first time since his abrupt departure from NBC's 'Tonight Show.' Cultural buzz, not ratings, will fuel his success, observers say.
NBC is reportedly set to offer Conan O'Brien $32.5 million to give back the reins of 'The Tonight Show' to Jay Leno. The debacle will hurt the show more than O'Brien, media analysts say.
With five hours of drama ditched for Jay Leno each week, TV insiders see a larger recalibration afoot.