Topic: Gordon Borrell

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  • Online coupons: Four ways you can save money online

    Online coupons: Four ways you can save money online

    Online coupons are shaking up the advertising industry, according to a new report from Borrell Associates. The local ad research and consulting firm in Williamsburg, Va., forecasts the online coupons business will grow almost 14 percent in 2011, reaching $9.1 billion. That's still small compared with an overall ad market forecast at $238.6 billion. But its fast growth portends big changes in the way you get your coupons and, ultimately, how you shop. Here are four strategies to take advantage now of the expected flurry of online coupons:

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  • Google Offers vs. Groupon? Nah! Real rival to online coupons is bulletin board.

    Google Offers vs. Groupon? Nah! Real rival to online coupons is bulletin board.

    Google is considering a big move into online coupons with Google Offers. But its biggest rival isn't Groupon. It's the bulletin boards in the library and bank lobby, full of local ads.

  • Online coupons: Four ways you can save money online

    Online coupons: Four ways you can save money online

    Online coupons are shaking up the advertising industry, according to a new report from Borrell Associates. The local ad research and consulting firm in Williamsburg, Va., forecasts the online coupons business will grow almost 14 percent in 2011, reaching $9.1 billion. That's still small compared with an overall ad market forecast at $238.6 billion. But its fast growth portends big changes in the way you get your coupons and, ultimately, how you shop. Here are four strategies to take advantage now of the expected flurry of online coupons: