Topic: Emil J. Brolick
Wendy's iconic pigtailed logo is getting an update for the first time since 1983 after months of consumer testing. The new Wendy's logo is part of the burger chain's effort to transform itself into a higher-end restaurant.
Wendy's beats Burger King to take the runner-up spot for US hamburger chains after No. 1 McDonald's. While Wendy's beats Burger King in terms of restaurant sales, Burger King remains No. 2 in terms of corporate revenue and number of restaurants.