Demonstrators at the American Bankers Association convention Tuesday decried banks' greed and lack of transparency. But officials say the bankers in Chicago aren't the ones who were bailed out by the federal government.
Supporters and critics agree that it greatly empowers consumers and changes the credit-card industry.
Targets include credit card companies, payday loans with exorbitant interest rates, and predatory mortgage lenders.
The president told credit-card companies Thursday he wants to halt arbitrary rate hikes and get more protections for consumers.