McDonald's reportedly spent between $10 million $25 million to be a sponsor of the 2014 FIFA World Cup. Although McDonald's got publicity from the World Cup exposure, the company did not get the benefit of higher sales.
McDonald’s Corp. CEO Don Thompson acknowledged recently that some higher-income customers are leaving fast food chains for fast-casual alternatives.
'We don't sell junk food,' McDonald's CEO told 9-year-old Hannah Robertson, but now Hannah's also a target of toxic comments. Hannah's mother and McDonald's discuss the controversy that occurred when the 'We don't sell junk food' comment hit the Internet.