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Topic: Direct Marketing


  • Credit card offers: five mysteries explained

    Credit-card companies often say you are "pre-approved," "pre-screened," "pre-qualified," or "pre-selected" to receive their credit card. Here is a guide to sorting through credit-card offers:

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  • Saving Money Bank of America ordered to pay nearly $800 million for illegal credit card practices

    Bank of America was ordered by the Consumer Financial Protection Bureau to refund $727 million to consumers who were deceived by the bank's marketing of credit card payment protection programs, along with other fines. This makes Bank of America the fifth major credit card issuer to be fined for such behavior. 

  • Virtual kidnappings scam rakes in $500,000

    Virtual kidnappings: Telemarketers targeted US immigrants for ransom money, but the kidnappings were fake. No one was abducted. "Virtual kidnappings" are a common scam in Latin America, especially in Mexico, Brazil and Guatemala.

  • Change Agent Baby boomers now the largest source of charity gifts

    Baby boomers (born 1946-1960) give 43 percent of all the money contributed to charities by individuals. But millennials (born 1981-1995) believe more fervently in volunteering, a new study finds.

  • Credit card offers: five mysteries explained

    Credit-card companies often say you are "pre-approved," "pre-screened," "pre-qualified," or "pre-selected" to receive their credit card. Here is a guide to sorting through credit-card offers:

  • Horizons FTC cuts off 'Rachel from Cardholder Services'

    Five companies behind the 'Rachel from Cardholder Services' scheme and other credit card robocalls were shut down Thursday, the FTC announced. The FTC estimated that the companies had defrauded customers out of more than $30 million by promising to lower credit card interest rates in exchange for an up-front fee.

  • Discover: The card that pays you back after you overpay

    Discover Bank agrees to reimburse $200 million to consumers it pressured to buy credit-monitoring and other costly credit-card add-ons. Discover will also pay a $14 million fine. 

  • The New Economy Retirement plans: How to spot financial abuse of seniors

    Retirement plans can be compromised when senior citizens become the victims of elder financial abuse, which can cost them an estimated $2.9 billion per year. Here's how to prevent elder financial abuse, protecting retirement plans and other investments.

  • At the retail store, a long line of questions at checkout

    Retail stores are increasingly barraging their customers with questions. It's marketing for them. Is it good for you?
    12/22/2011 01:45 pm

  • Epsilon security breach: 5 signs it's only the tip of the iceberg

    Targeted attacks are the trend in cyberspace. Six months ago, the world's first cyber superweapon – Stuxnet – was discovered to be targeting Iran's nuclear facilities. This week millions of e-mail addresses were reported stolen from Epsilon, a firm that supplies e-mail marketing to BestBuy, Disney, and many others. The two highlight a trend toward precision among those that create malicious software. Epsilon's information will help hackers craft very specific "phishing" e-mails that are far more subtle, experts say. Here are five emerging targets for precision attacks:
    04/05/2011 08:06 pm

  • Do Not Track list for Web marketing proposed by the FTC

    Do Not Track list: The proposal, modeled after the government's existing Do Not Call List for telemarketers, is one of a series of recommendations outlined in a new privacy report released Wednesday by the Federal Trade Commission.
    12/02/2010 02:50 pm

Editors' picks:

Doing Good


What happens when ordinary people decide to pay it forward? Extraordinary change...

Danny Bent poses at the starting line of the Boston Marathon in Hopkinton, Mass.

After the Boston Marathon bombings, Danny Bent took on a cross-country challenge

The athlete-adventurer co-founded a relay run called One Run for Boston that started in Los Angeles and ended at the marathon finish line to raise funds for victims.

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