A general view of the second press day at the 80th Geneva International Motor Show at Palexpo in Geneva, Switzerland is seen on March 2.
At CES, six of the top 10 automakers are promoting their technological gadgetry, an increasingly important factor in car sales. The Las Vegas electronics show is coinciding with the Detroit Auto Show.
Gas prices could hurt the auto industry. It is banking on hybrids and other 'green' cars to buffer the blow from a further rise in gas prices.