Olympic athlete Khatuna Lorig, who trained 'Hunger Games' star Jennifer Lawrence, said that she's seen a huge spike in the popularity of archery.
Athletes at the London Games don't just have to be world class, they often have to be salesmen for sports that slip into obscurity after the Olympics are over.
London 2012 archery: The men's team archery competition was won by Italy. It was Italy's first-ever gold medal in archery. The USA came in second, and South Korea placed third.