Topic: Athletes and Product Endorsements

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10 weirdest global fast foods

In the US, fast food can get pretty predictable: Burgers, fries, chicken, and a taco or a fish sandwich, if you’re feeling adventurous. Leave it to our international brethren to show us how to loosen up and live a little. Take a look at ten wacky fast food items from around the world.
In Pictures: Tiger Woods at the Masters
In Pictures: Tiger Woods through the years

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10 weirdest global fast foods

In the US, fast food can get pretty predictable: Burgers, fries, chicken, and a taco or a fish sandwich, if you’re feeling adventurous. Leave it to our international brethren to show us how to loosen up and live a little. Take a look at ten wacky fast food items from around the world.
Who were Super Bowl's big financial winners? Not the players.

Eli Manning may receive a bonus for taking the team to the Super Bowl and winning the MVP award. But other players aren’t likely to see much extra money.
Michael Vick, Nike team up again

Michael Vick endorsed Nike at the start of his NFL career, then was dropped by the apparel maker after his dogfighting conviction. Now, Nike's newest spokesman is Michael Vick.
U.S. Open golf: Should Rory McIlroy move to US?

U.S. Open golf winner would make more money playing in the PGA tour than in Europe. But even after historic U.S Open golf win, sponsorships and taxes complicate Rory McIlroy's decision.
The Masters 2011: Is Tiger Woods ever going to win again?

Tiger Woods isn't the favorite to win the Masters 2011. That honor falls to Phil Mickelson. In fact, Tiger Woods may have peaked professionally. This week's Masters golf tournament may be the most critical test of Woods' golf career.
Tiger Woods loses Gillette endorsement. Will 2011 be a turning point?

Tiger Woods has seen four companies – Gillette, Accenture, AT&T, and Gatorade – drop their endorsement deals with him. Can Tiger Woods turn his golf game – and his business image – around in 2011?
Elin Nordegren and Tiger Woods, officially divorced

Elin Nordegren and Tiger Woods officially divorced Monday. 'We are sad that our marriage is over and we wish each other the very best for the future,' Woods and Elin Nordegren said in a joint statement released by their lawyers.
Tiger Woods endorsements down an estimated $22 million

Tiger Woods' estimated endorsements for 2010 are worth $22 million less than last year.
Tiger Woods happy with some part of game despite horrible British Open

Tiger Woods was pleased with everything but his putting at the British Open. Tiger Woods was unable to capture his 15th major this weekend.
EA Sports hopes humor helps sell more copies of latest Tiger Woods video game

A new television commercial featuring Tiger Woods for the latest version of his EA Sports video golf game uses humor to hopefully win over fans of both the golfer and the game.
Tiger Woods stars in humorous EA sports commercial with Mike Ditka

Tiger Woods is featured in a new EA sports commercial alongside Mike Ditka.
At Masters, Phil Mickelson shows Tiger Woods how it's done

Phil Mickelson won the Masters golf tournament Sunday, with Tiger Woods finishing fourth. But it was also the manner of Mickelson's win that impressed.
Tiger Woods seeks salvation on Augusta's greens

He's on the leaderboard, and a win could do wonders for Tiger's come-back from scandal. As he teed up Saturday, the world watched his swing – and the state of his legendary cool.
Tiger Woods Nike commercial: A new beginning or a new low?

The Tiger Woods Nike commercial is controversial. But it's no surprise that Woods is looking to his father, the late Earl Woods, for inspiration as part of his return to golf and selling shoes.
The New Economy
Tiger Woods press conference today: big step for the golfer and the pitchman

The Tiger Woods press conference Monday was a key step in rehabilitating the athlete's image as a corporate pitchman. But he still faces other tests.
In Pictures: Tiger Woods at the Masters
In Pictures: Tiger Woods through the years
With staged contrition, can Tiger Woods find real redemption?

On Friday at 11 a.m. EST, Tiger Woods will speak publicly for the first time about the scandal that threatens his marriage and career. He will not be taking questions from the press.
For Accenture, breaking up with Tiger Woods is hard to do

Corporate consultancy Accenture announced Sunday that it is dumping Tiger Woods, but it has bound its image so closely to Woods that it even put him on its stationery.
Why Accenture is the first company to ditch Tiger Woods

Accenture announced Sunday that it is ending its sponsorship of Tiger Woods because of the current scandal. Accenture tied its brand to Woods more closely than did any other company.
The New Economy
After Tiger Woods' break, sponsors might keep him

Some sponsors could keep Tiger Woods as pitchman, if he returns from his indefinite break to play great golf.
Gatorade drops Tiger - a hint of things to come?

Gatorade drops Tiger Focus drink – a decision made last month that could be a harbinger of problems ahead. Sponsors will want Woods to say something soon to blunt rampant media speculation.
Horizons
Yahoo! loves Tiger Woods. "God bless Tiger," says Yahoo! CEO

Tiger Woods mania. Yahoo! CEO Carol Bartz said the interest in the Tiger Woods scandal has meant a big increase in traffic to Yahoo!
The New Economy
Tiger Woods transgression: Can he recover his pitchman status?

After Tiger's "transgression," his economic rebound will depend on whether he follows Kobe Bryant — or Barry Bonds.
Tiger Woods 911 call released, Woods refuses to talk to police

The Tiger Woods 911 call offers a glimpse of the night of the accident, but Woods said in a statement Sunday that he wants to keep the accident a 'private matter,' so he won't talk with police investigators.