Topic: Andy Rappaport

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  • The Apple effect: How Steve Jobs & Co. won over the world

    The Apple effect: How Steve Jobs & Co. won over the world

    UPDATE: Steve Jobs passed on Wednesday. In this cover story, first published last month, Alan Webber explores what made Steve Jobs (and Apple) exceptional. Apple knew what consumers didn't want and understood the power of being itself. A look at what the company can teach corporate America.