There was no single grand message that was going to win over voters in 2012 – from President Obama or Mitt Romney. A big reason is because America is so diverse and divided, and will likely continue to be.
Polling: Behind the scenes at Gallup, interviewers and editors try to find out how Americans will vote on election day. With the media's dependence on public opinion statistics, news consumers must educate themselves about which surveys provide valuable data and why.
In a Pew national poll, President Obama leads Mitt Romney by 20 points among women voters and leads Rick Santorum by 26 points. Pew president Andrew Kohut spoke about the poll at a Monitor breakfast.