Restaurants have been slowing down on advertisement spending in the US. The reason behind the trend is that many US restaurants are offering fewer limited time offers (LTOs).
As marketers hasten to create campaigns that celebrate motherhood all year long, a couple companies are standing out for honoring dads ahead of their special day
$988 million could buy a lot of McChickens, as well as a lot of customers. Restaurant ad spending overall was up 5.2 percent last year, the highest jump of any industry.
Taco Bell breakfast menu launched nationwide Thursday, along with a new Taco Bell breakfast ad campaign featuring a very unlikely spokesman: Ronald McDonald, or at least 25 men named Ronald McDonald.
'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again.'
Jaguar's advertising department apparently has high hopes for David Beckham in China, where the soccer star will represent the automaker in the company's ad campaign.