Topic: Advertising

Obama vs. Romney: 'World War III" for attack ads. But is that bad?

With five months to go until Election Day, the Romney and Obama campaigns are already slinging negative ads. But analysts suggest they're an essential part of voters' decision-making process.

Obama fundraises hard as super-PACs boost Romney's cash

The President has so far enjoyed a large lead in the money race, but as the GOP field solidifies more cash in flowing into the Romney camp.

Buying and selling timeshares: eight tips

In the current market, finding and buying a timeshare is easy. Selling one is a different story. Here are four tips for each that could help.

Three lessons of Jeremiah Wright plan against Obama

News about a proposal to use the Rev. Jeremiah Wright against President Obama in a GOP “super PAC” ad campaign caused the political world to combust. Charges of “race-baiting” flew, and suddenly the idea was an orphan. It’s safe to say, the ads will never be made. But there are lessons to be learned. 

Advertisers and Facebook face an uphill battle. But it could be worth it.

General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up.

For Facebook IPO, some suitors wary of the big dance (+video)

This week's Facebook IPO, valued at an eye-popping $100 billion, is among the most-anticipated initial public offerings ever. But some analysts wonder about Facebook's business model for the future. General Motors pulled its ads this week, and insiders plan to sell lots of shares.

Jeremiah Wright returns? Political group plans $10m anti-Obama ad blitz.

Companies question whether Facebook ads pay

General Motors has withdrawn ads ahead of the social giant's IPO, and others are asking if Facebook can really monetize its users.

On eve of Facebook IPO, GM pulls millions in ads

General Motors yanks $10 million in Facebook ads. Will this affect the Facebook IPO?

Obama helps re-election campaign and Dems by raising almost $44 million in April

President Obama raised that amount, almost nine million dollars less than what he raised in March, with more than 400,000 people contributing.

Facebook privacy concerns may dampen IPO

A new poll says that only 13 percent of Facebook users trust the service, while GM has announced they are pulling ads from the website.

Keith Haring: 10 books by and about the artist

On what would have been his 54th birthday, here are 10 books filled with the spirit and work of the influential artist.

'Paris, I Love You but You're Bringing Me Down': 5 memories of living in Paris

Author Rosecrans Baldwin dreamed of living in the City of Light, but when he finally did, it wasn't exactly what he expected.

How the Monitor is doing

Three years ago, the Monitor embarked on a bold strategy of Web-first journalism. We are making steady progress toward our goal of becoming self-sustaining.

How to sell a house? Five reasons to auction it.

In locales across the United States, home auctions are taking place with increasing frequency. Real estate companies are opening auction divisions; agents are attending auction school to learn how to sell a house in a new way. In its first six weeks of operation, our auction portal received more than 1,000 visits from across the US and 29 nations. Two-thirds of the visitors who completed our survey had not yet listed their home with a real estate agent, meaning they were thinking of auction as their first option. These homeowners aren't in foreclosure; they're simply looking into this alternative sales method to find out if auction is right for them. Here are five benefits of auctioning your home: 

Google to split stock to preserve control

The split will take the form of an issue of new, non-voting shares after Google reported increased earnings in its first quarter.

FBI Most Wanted: Bin Laden replaced by child porn suspect

FBI Most Wanted: No. 1 on the Top 10 FBI Most Wanted list is now Eric Toth, a former third-grade teacher in Washington, D.C. The FBI is offering $100,000 for information leading to Toth's arrest.

'Mad Men': Catch up for the new season

Where did we leave our favorite ad agency a year and a half ago? Here's a quick refresher as season 5 premieres on March 25.

Top 10 Burger King changes

Burger King's new menu has a purpose. Last year, Wendy's surpassed Burger King to become the second best-selling burger chain in the United States. It was close: Wendy's had $8.5 billion in sales, while Burger King had $8.4 billion. (Both were miles behind No. 1 McDonald's, at $34 billion). In an effort to regain the No. 2 slot,  the chain has undergone a massive makeover, complete with Burger King new menu items, décor, and employee uniforms. Here are the Top 10 changes Burger King has made in the past year, in its biggest overhaul since it first opened its doors back in 1954:

Follow the money: Government influence on private media in Argentina

The Argentine government was the largest ad buyer for private media in 2010, and some say their financial influence damages the potential for independent reporting.

Santorum beats Romney in Louisiana

His victory in Louisiana gives Rick Santorum bragging rights, but it does not change the overall dynamics of the race. He still dramatically lags behind Mitt Romney in the hunt for delegates.

'Bird Man' admits video is a hoax

'Bird Man' Jarno Smeets became an Internet sensation when he posted a video of himself apparently taking flight with a pair of flapping wings. He subsequently admitted that the video was fake. 

New anti-Rush Limbaugh ad campaign: Waste of money or coup de grace? (+video)

Liberal watchdog group Media Matters are running anti-Rush Limbaugh ads in eight cities in an attempt to get stations to drop his show. This might be a battle Limbaugh is more comfortable fighting.

Endorsements, dollars shift to Romney. Can he close the deal?

The former Massachusetts governor and his allies spent hundreds of thousands of dollars more than Santorum and his backers in Illinois, and it showed in the results: Romney was beating Rick Santorum by 47 percent to 35 percent.

Romney wins, Santorum loses in Illinois primary

The former Massachusetts governor defeated the former Pennsylvania senator in a blowout evening.