1.Kia's One Epic Ride
The Kia Motors Super Bowl commercial features the 2011 Optima sedan, and is called "One Epic Ride." The Korean car company unveiled the ad, created by David & Golaith, on Friday. Like other companies releasing their Super Bowl ads early, the goal is to create an online buzz that can carry though the weekend. The campaign includes an online contest, where five participants can win an Optima, as well as a $25 debit card for those who test drive a Kia.
Cars.com is a perennial Super Bowl participant. This year's commercial is a humorous nod to the 2006 Disney/Pixar movie "Cars." Car companies dominate the Super Bowl commercial line-up this year, with a 30-second spot reportedly costing up to $3 million. And that's before adding up the cost to make the ad. Cars.com reviews and rates new and used cars. Can you identify the cars in this commercial?
This may be the most successful of the early Super Bowl ads in creating a viral buzz – and a smile. With no sound but "The Imperial March" playing in the background, a small boy dressed as Darth Vader tries to use The Force around his home.