5.Troy Polamalu – Big hair
The star NFL safety promotes Head & Shoulders Hair Endurance to protect your hair. But this NFL season, Troy Polamalu will get a little extra protection: an insurance policy from Lloyds of London to protect that big hair through the 2010 NFL season.
Insured value: $1 million
Jimmy Durante – 'Schnozzola'
The comedian was a crooner, but he made so many jokes about his "Schnozzola" that it became his trademark. He decided to insure his nose in the 1940s.
Insured value: $50,000
Merv Hughes - Mustache
OK, so maybe you've never heard of this cricket star. But in the '90s, he was big Down Under – so big that the Aussie athlete and pitchman wasn't taking any chances when he insured his trademark handle bars against dewhiskering.
Insured value: $775,000
Egon Ronay - Tongue
In 1993, British food critic Egon Ronay took out an insurance policy on his taste buds. "Sculptors earn their money with their hands, chorus girls with their legs, and perfume blenders with their sense of smell," Mr. Ronay said at the time. "These are their tools; mine is my palate."
Insured amount: $375,000
Brady White - Beard
He's so futuristic that his sleigh has propellers and his beard comes with insurance, which seems just so right for a new-millennium gift-giver. Our No. 1 insured celebrity head is Mr. White, the so-called "Santa to the Stars." He's played the role for Macy's, Neiman-Marcus, and the White House and insured his trademark white beard with Lloyd's of London.
Insured amount: Undisclosed. (You wouldn't want Santa to start revealing the price of gifts, would you?)