'Crossover' is by Kwame Alexander and Dan Santat is the author and illustrator behind 'Beekle.'
Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times.
Jacqueline Woodson won the young people's literature prize for her book 'Brown Girl Dreaming,' while Louise Glück was the recipient of the poetry award for her work 'Faithful and Virtuous Night.'
Flanagan took the Man Booker Prize for his book 'The Narrow Road to the Deep North,' while works such as 'All the Light We Cannot See,' by Anthony Doerr and 'Age of Ambition,' by Evan Osnos made the cut for the National Book Award shortlists.