The lesson in retailers' boycott of Rolling Stone's August issue – featuring Boston bombing suspect Dzhokhar Tsarnaev – is that publicity of almost any kind pays, say media analysts. The magazine saw its newsstand sales surge.
With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers are releasing ads online up to a week or more before Game Day.
Anonymous sources told Adweek that Twitter has been meeting with reality television producers and executives to showcase an "original video series" similar to "The Hills" and "The Real World."
Advertising will encourage you to stay on web pages longer and could soon bring the technology from 'Minority Report' to your cell phone. And you can buy stuff for your online self, too.