Super Bowl ads reflect a broader truism in advertising: A cute animal is a better pitchman than a human 9 times in 10 (Peyton Manning aside). Over the years, some of the most successful Super Bowl ads of all time have featured a wide array of animals, from mighty Clydesdales to lowly mosquitoes. Here is our countdown of six of the best ever fuzzy (and not so fuzzy) Super Bowl commercials, including a winner from Super Bowl XLVI. Did your all-time favorite take the top spot?
Sure, the New York Giants won the 2012 Super Bowl. But who won the battle of the Super Bowl car commercials? NBC says advertisers paid an average of $3.5 million for a 30-second spot in this year's Super Bowl. Last year, Volkswagon was the biggest crowd pleaser with their Darth Vader "The Force" ad which got millions of views online before it debuted on TV. This year, the early favorite was Ferris Bueller (aka Matthew Broderick) hawking a Honda. But Chrysler's Halftime in America ad, starring Clint Eastwood, is what everyone is talking about now. Here's one viewer's take on the Top 6 Super Bowl car commercials for 2012. Which is your favorite?
Have you ever seen a mansion wasting away? Or a family business close after several generations? For as long as records have been kept, it seems, 9 in 10 families fail to hold onto their assets – and their family unity – for more than three generations. It doesn't have to be that way. There is a formula for sustaining wealth from one generation to the next, and it has little to do with investment strategies or legal structures and everything to do with building family relationships. In our work with The Heritage Institute, which helps successful families pass on their wealth and unity, we have broken down this formula into five essential elements. Whether you're trying to preserve a $50 million estate or a $50,000 inheritance, these five elements can help you build family lasting unity around shared goals:
The most realistic scenario in Syria is quagmire: Assad still has loyalty; the opposition is splintered, though protests continue; and the international community is indecisive, including the Arab League. But stalemate could finally prompt foreign intervention and a needed ‘safe zone. Benedetta Berti, a fellow at the Institute for National Security Studies of Tel Aviv University, lists the three factors that will determine Syria’s future.
Home prices are recovering in some regions, fluctuating in others, and stuck in the basement in still others. How they are faring may yet be an important factor in the 2012 presidential election. Here's how home prices in metro areas in six swing states compare with those at the housing market's peak in 2006.